St. Maarten Unveils New Campaign to Boost Summer Tourism

The campaign, called Twice the Caribbean, Twice the Summer, is a public-private partnership aiming to entice visitors to this unique Caribbean vacation destination by boosting travel bookings during the part of the year that is traditionally considered the off-peak season. Formulated as a result of collaboration between St. Maarten Tourism Bureau and the St. Maarten Hospitality & Trade Association, this promising campaign is set to showcase the island’s wide variety of activities, attractions, and diverse cultural offerings. 

“This campaign embodies our vibrant spirit, inviting travellers to experience the best of St Maarten's summer allure—a celebration of our island's rich culture and natural beauty."  - May-Ling Chun, Director of Tourism

The St. Maarten Tourism Bureau noted that airlines are committed to maintaining flights to the destination and offering daily flights. As a result, owners of vacation rental properties in St. Maarten and St. Martin are well positioned to capitalize on this surge in travel interest during the summer season.  

Additionally, tourists are also set to benefit. Reduced airfares to St. Maarten's Princess Juliana International Airport (SXM) and St. Martin's Grand Case–Espérance Airport (SFG) during the summertime as well as discounted rates on short-term vacation rentals on the island make for a more budget-friendly trip to the island.